Fenty Beauty by Rihanna
The Fenty Beauty has moved the fashion industry by catering to the people it has been ignoring for decades. All the other cosmetic brands are taking notice of this situation as well. Reportedly, the darker shades of this beauty brand were running out.
Queen Riri has dropped a massive bomb on the make-up industry through tons of shades for darker skin tones. It contains 40 shades of foundation. Along with a breathtaking lineup of highlighter and concealers. It don’t just include the mild shades. Rihanna has gone big with the shades of golden tans, rich mocha and deep espressos.
it served as a wake up call for all the other big fishes of cosmetic industry when the deeper Pro Filt’r Foundation shades were grabbed from the shelves. Now they are trying to attract the same audience Fenty Beauty catered to.
The After Effects
It is good to see someone extending the options for women of color. As brown skin could not be divided into mere two or three foundation shades. There are so many shades between fair and dark tones. Rihanna’s genuine efforts to make inclusive products were the reason for its success. She understood the struggle. Therefore, she designed accordingly.
She said that there is a need to do something for the dark-skinned girl. But, she also mentioned the need to cater the medium and lighter skin tone.
It is sorrowful to see that it took us this long to reach this point. And create makeup products for all skin color ranges. Rihanna has taken the lead and is making everyone follow her. Fenty Beauty deserves a shout out as it makes having a brown skin, not a problem. Now being a person of color doesn’t feel like an afterthought.
It feels like, just for one day, Rihanna might have put the women of colors first. And all of this happened through her amazing Fenty Beauty make-up range.
Let’s see how the other cosmetics companies are planning to get back in the game. In order to outrun this amazing Beauty Product known as Fenty Beauty.